Mgr., Social Insights & Tech
Company Overview
WarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands. We bring people, technology, and the world’s best storytellers together to drive culture and meaningful connection. We believe the enduring power of stories can open our eyes to the world, to each other, and to new and different perspectives.
Join us. Shape your story here.
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
WHAT YOULL BE DOING (GENERALLY)
- Reporting into the Senior Director of Social Strategy & Partnerships, this role will act as the insight+ tech lead for WM Social Co/op, responsible for synergy and knowledge sharing efforts between the 30+ global WarnerMedia Social Teams across News, Entertainment, Sports, and Streaming
- Lead monthly meeting series for the social team brand analysts and researchers to talk vendors, methodologies, and case studies
- Lead x-promo social insights + tech opportunities for both Warner Media business and franchise priorities as well as large industry initiatives, such as portfolio-wide pre and post audience and campaign analyses, audience affinity analyses, etc.
- Help shape brand and portfolio standards for social insights, including platform-agnostic reporting, north-star KPIs, etc.
- Conduct ad hoc social listening and/or competitive analyses proactively and reactively both at the portfolio and brand level to inform further procedure
- Consult with brands as needed on any social projects requiring audience/consumer insight, industry, product, or data components of social strategy
- Matchmake the brands to the right vendors, tools and 3rd party partners based on brand needs, serving as the as day-to-day liaison for social tool vendors with high x-brand adoption
- Lead social insights + tech education and advocacy efforts, evangelizing the value and implication of social, particularly when it comes to content analysis – this includes developing materials, resources, events and other activities in line with social content creation best practice, for both brands and WM Studios
- Contribute to weekly and quarterly WM Social Co/op internal communications, The Scoop, playing point on Case Studies and the Industry section of our weekly newsletter
- Act as in-house SME and thought leader for emerging platforms, technologies and products relative to insights and technology
WHO YOU ARE (AT YOUR CORE)
You identify most with the heroes of the WarnerMedia world, but you’re cool being the behind-the-scenes, unsung hero too - anything for the greater good. You’re on the edge of your seat about what’s going on in the media industry, doing mental calculations about who will come out where in this arm’s race of a lifetime. You like to get your hands dirty, being a practitioner at heart, and are able to put on different hats to successfully manage projects of different focuses, scopes, and priority-levels. You were one of those kids who was always coming up with the next big idea, like the next big thing in lemonade stands, and that spirit has never left you. You think Socrates was right when he said, “Know Thyself,” fully owning who you are, what you value, what you bring to the table, and what motivates you to do your very best. You roll with the punches, undaunted by ambiguity, viewing challenges as opportunities. And, most importantly, you take on everything in stride, with a smile on your face and a spring in your step. TL;DR version? You’re a self-starter, with an entrepreneurial spirit - excited by the thought of helping pioneer the future of WM Social Co/op alongside a handful of equally scrappy individuals who suit up daily.
WHAT WE REQUIRE (FOR THIS ROLE)
- Minimum of 5 years in a lead analyst role in the media or entertainment industry, preferably on the brand-side or at a top agency or consultancy.
- BS/BBM in mathematics, statistics, management, business, marketing, entrepreneurship or related field.
- Experience with Sprinklr, Listenfirst, Shareablee, native insights tools, etc.
- Knowledge of WarnerMedia brands and their interface with the media industry
- Ability to coordinate with various types of people and personalities across multiple departments and levels of seniority.
- Good judgment, problem solving, critical thinking and decision-making skills.
- Positive attitude and high level of professionalism.
- Impeccable written and spoken communication skills, articulate and energetic and thoughtful.
- Experience in a Center of Excellence (COE) environment is a plus.
The Perks
- Exclusive WarnerMedia events and advance screenings
- Paid time off every year to volunteer for eligible employees
- Access to well-being tools, resources, and freebies
- Access to in-house learning and development resources
- Part of the WarnerMedia family of powerhouse brands